Agrícola Navarro de Haro’s stand this year at Fruit Attraction covers 64 square metres (double the size of the stand 3 editions ago). The display space will once again become an ideal meeting point for producers and customers and the perfect framework for presenting its latest developments: broccoli and aloe vera. In this first campaign, it forecasts reaching 2 million kilos of broccoli and 500,000 kilos of fresh ecological aloe vera. These two references are being incorporated to its range, following the strategic line committed to diversification and they will contribute to balancing out its offer, which this year has suffered some slight modifications in the volumes in order to try to obtain greater profitability. “We are going to raise production in certain products such as courgettes (+25%) and cauliflowers (+25%), and drop it in icebergs (-30%),” says the manager, José Alonso Navarro. Another segment that is experiencing a considerable drop is pear tomatoes and loose Canary-type tomatoes (-10%). The low prices reached in previous campaigns mean that the company is considering gradually reducing the volumes if the situation does not change.
During the last campaign, they marketed around 70 million kilos and for 2018/19 they expect to end the season with 73 million.