Frutas Montosa continues cautiously increasing the ecological share to “give priority to the guarantees”
The avocado market is changing. The number of operators is growing and the availability is becoming greater, which is compelling companies to become more efficient and to improve their internal processes while still providing solutions to the needs that clients demand. One of the changes that has been noted most in recent years is the growing interest in bio products, a segment in which Frutas Montosa is increasing its growth. However, the company is opting for restraint. “Our volume is controlled. We are aware that it is a business model that must give priority to product guarantees.” In its case, it makes up between 10% and 15% of its total sales.
During this year, its national campaign will be similar in volume to last season’s (35,000 tonnes), but with a higher concentration in 18-24 calibres.
As every year, Frutas Montosa faithfully returns to the German trade fair, Fruit Logistica, a meeting point that is “ideal for presenting new developments and for taking a step further in innovation,” an element that has always represented the company from Malaga. At this edition, the team will emphasise its actions to reduce waste and environmental impact, using specific changes such as the new sustainable packaging, continuing the eco-friendly trend that consumers are seeking. The company’s latest launches will also be present in their space (Hall 18, stand A06), which are being well-received on the markets of Spain, France and Italy. This involves the new brand, Premium Montosa Selection, which joins the already consolidated Sublime Gold and the mango sauce, prepared using the same high-pressure processing technology (HPP) as the fresh guacamole sauce.