The seed company is strengthening its melon offer and is working towards offering a homogeneous global supply programme for the entire year.
Enza Zaden is once again putting melons and watermelons at the centre of attention through its Melon House Fair. An essential event on the sector’s calendar, which will be held from the 28th of June to the 9th of July on its farm, ‘El Albujón’, and it will continue with the mixed model that it started last year to ensure that its new developments are moved to the sector safely in the current social and healthcare situation. Therefore, the personalised meetings, with visits to the company’s showroom and fields may be carried out either in person or virtually. A methodology which the company as a whole (from Sales to Marketing, and including R&D), is using to open up to professionals from all over the world.
The important new development that visitors can discover is the company’s commitment towards the continuous supply of melons 12 months of the year. “We are working towards offering a complete programme to all the supermarkets and traders in the EU, with a homogenous product that maintains the same organoleptic properties and format in different production areas (Spain, Brazil, Senegal…)”, according to Miguel Salinas, Melon and Watermelon Account Manager. And the fact is that, unlike the case of watermelons, melon consumption is no longer seasonal.
More sales in all the programmes
Enza Zaden has seen an important consolidation amongst its melon producers and marketers, which have turned the seed company into one of their most important partners. This has been translated into an increase in its market share in all the typologies.
Piel de sapo melons have made the most important commercial move, with which they are “increasing a great deal,” Salinas affirms. With the new incorporation that is being launched this year, Camacho, Enza now covers the entire cycle in Murcia. It is the earliest variety on its portfolio and it is characterised as being very productive, uniform, with lengthwise grooving, and flavour and size (3-3.5kg) that are ideal for distributors that sell brands and with resistance to powdery mildew and aphids. Camacho is added to Campuzano, Osorio, Alcarez and the company’s sales leader in La Mancha, Almadén. The latter two varieties are suitable for both Murcia and for La Mancha.
In yellow melons, they are presenting Mielón to complete the programme in Almeria. And in Murcia, they are seeing how the producers continue to increase their commitment to Piel de Sol (launched in 2020 for early cycle with resistance to powdery mildew and aphids) and Ambarino.
They have also seen an increase in sales in Galia with Estelar and Ancestral for Almeria and Senegal; and in Murcia with Medial (early-medium cycle with resistance to aphids), Tribal and the late cycle Abisal, also for La Mancha.
The Cantaloupe offer is made up of Enzor (early cycle in Almeria and suitable for open air cultivation), Kiyomi (medium cycle in Murcia), along with Clamor and Sucredor (late cycle).
Until recently, the company’s watermelons were focused on the USA market, but for the past few years Enza has been putting its sights on Spain and on the European market, where it has started to develop white striped varieties, a leading typology in the USA, with the oval-shaped watermelons Cracker Jack and Red Garnet.
In our country, they are offering Tyrion, a black, seedless, mini watermelon, adapted from its North American improvement programme. And two black watermelons that are still in a pre-commercial phase, one for greenhouse growing and another for open air cultivation, from 4 to 6 kg.