China’s fruit market underwent a significant transformation in 2025, with fresh apple imports reaching record levels in both volume and value. Despite being the world’s largest apple producer, the country is reinforcing its position as a key destination for premium imported fruit.
Total apple imports exceeded 100,000 metric tonnes for the first time, reaching approximately 116,000 tonnes, marking a 19.7% year-on-year increase and a 73.2% rise compared to 2021 . This sustained growth highlights a clear shift in consumer preferences towards high-quality international varieties that complement domestic supply.
Stronger growth in value reflects premium positioning
Alongside the increase in volume, the value of imports has expanded even more rapidly, confirming a structural shift in the market. In 2025, total import value reached USD 270 million, up USD 53 million compared to 2024, representing a 24% increase .
This stronger growth in value compared to volume underlines the successful positioning of imported apples as a premium product. Chinese consumers are not only buying more fruit but are also willing to pay higher prices for quality, branding and consistency, reinforcing apples’ status as both a healthy and aspirational product.
Supplier concentration reshapes the market
The structure of China’s apple import market is increasingly concentrated among a small number of key suppliers. New Zealand dominates the segment, accounting for around 72% of total imports, with shipments reaching approximately 84,000 tonnes in 2025 .
South Africa ranks as the second-largest supplier, holding around 15% of the market, while Chile and the United States maintain smaller but stable shares. This concentration reflects the competitive advantage of suppliers capable of delivering consistent quality, strong branding and reliable logistics.
Complementarity, not competition with domestic production
China produces close to 50 million tonnes of apples annually, meaning imported fruit does not compete directly with domestic supply but instead occupies a differentiated niche .
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The success of imported apples lies in their ability to offer distinct varieties, counter-seasonal availability and consistent premium quality. This positioning allows exporters to target higher-value segments of the market rather than competing on price in mass consumption.
Outlook: a more mature and selective market
Looking ahead to the end of 2025 and into 2026, the market is expected to continue evolving towards greater maturity. Supplier concentration is likely to remain a defining feature, rewarding countries that maintain strict phytosanitary standards and efficient supply chains.
At the same time, the continued growth in premium demand suggests that imported apples will consolidate their role within China’s fruit market, driven by evolving consumer preferences and a growing appetite for differentiated, high-quality products.
