The seed company chose Murcia to present Gea, its latest development in the broccoli growing catalogue.
The session took place in the town of Alhama and was attended by around 300 people, amongst farmers, technicians, distributors, marketers and the media. During the event those attending were able to discover the new variety that the company has spent years developing and that is being marketed by the company’s winter vegetable product promoter, Antonio Ibarra.
Gea has a slender stem and its weight is concentrated in the head. With few wounds on the inserts with the leaves, it has less oxidation damage. It is harvested from the middle of December until the end of March. A harvest that stands out due to its uniformity and homogeneity, which makes the preparation process in the warehouses much easier. Additionally, its compactness allows greater weight for volume, which reduces the logistics expenses. Its homogeneity makes its head very attractive for the supermarket shelves, particularly those interested in sizes weighing between 350 and 500 grams.
In recent years, the seed company has devoted some of its research efforts to this winter vegetable, which has allowed it to be very active every year in the launching of new proposals. In 2015, Triton was the new development, a variety that stands out due to its deep green colour and its high yield; in 2016 Ares was presented, standing out due to its earliness and its uniformity, and this year it is Gea’s turn.
The company’s goal is to offer produce that satisfies the needs of the farmers and of society as a whole. Sakata is committed to research and amongst its goals is the idea of encouraging the consumption of this and other vegetables, either with its own initiative, ‘Brócoli Pasión’ or participating in associations such as ‘Más Brócoli’ or ‘5 Al Día’.