The premium melon brand has come onto the market in three pre-prepared formats, with the addition of Sandia Foodie (Foodie Watermelon)
In this campaign, Trop Fruits has diversified its offer with the launch of four products in the pre-prepared range that are added to its fresh fruit offer with the already popular Melón de Autor and Sandía Foodie and the line of dehydrated melon and watermelon. The new proposals are: cubed Melón de Autor, Sandía Foodie also in convenient, ready-to-eat chunks and two references of Melón de Autor with ham, ready-to-eat and another in chunks. Solutions that are convenient and healthy (without any added sugars or additives), which allow the fruit to be eaten at anytime and anywhere (at the office, travelling…), with the maximum guarantee of flavour and freshness.
The melon with ham is presented in a 250 g heat-sealed tub. With two differentiated spaces to mix the two products just before eating them, to ensure the texture is not altered. The freshness is guaranteed, and Rijk Zwaan’s genetics give the Melón de Autor a slightly more consistent texture than the traditional varieties and with a long post-harvest, in addition to its characteristic flavour.
“The product has a shelf-life of 6 days and it is aimed at people with little time, who want to eat healthily. It is perfect at any time, making it easier to eat this typical dish in any situation,” according to Miguel Torradeflot, Executive manager for Melón de Autor.
When developing it, they took the sustainability of the packaging into consideration, using recycled and recyclable plastic tubs and forks.
The pre-prepared line is already present in Alcampo and Simply supermarkets, and the company is negotiating with other brands to continue its expansion on the national market.
These new developments, a consequence of their diversification and branding strategy to continue positioning themselves in the premium segment, are showing very good results in their first year on the market. “We are pleasantly surprised by the high level of acceptance; in tourist areas it works slightly better, because it is a novelty product that is perfect for impulse buying.”