Overseas exotic fruit and berries are the latest categories that the Nufri Group has added to its already extensive portfolio.
The food company’s activity extends all over the world as the business group produces, imports and markets on the five continents, receiving produce from over 40 countries.
Amongst its different lines of work, imports make up one of the longest-standing activities, and currently these are becoming more relevant with the incorporation of a wide range of exotic fruits.
“These are new import lines that we are developing, and which are characterised by the importance placed on the value and quality of these products on the market. If this is met, customers will not hesitate to pay their price,” Yeray Hurtado, a member of the Sales team from this department explains.
Mali, the Ivory Coast, Peru, Mexico or Chile are some of the countries where this fruit is being sourced.
Berries are another of the categories being incorporated, a segment seeing an important development. “It is true that the demand in Europe has reached dizzying heights, but so has the offer, as there are more and more operators in the business every day,” Hurtado explains.
This new range includes the entire range from raspberries, blackcurrants or blackberries, to blueberries. In point of fact, this product has the greatest volume due to its long shelf life and more fluid sales. All the imports are made by air.
Apples, the great speciality
If this Group has a star fruit, it has to be the apple. Nufri is one of the most important specialists in Europe, a producer and a panellist for several big brand names, its productive commitment of 1,000 hectares on La Rasa farm in Soria, mean a before and after on the national and local production scene.
“Our company’s aim is to take care of a demand from any consumer because, as specialists, we offer a solution to a market that can demand apples from any source,” explains Ignasi Argilés, production and sales manager.
However, apples from Soria under the brand name of Livinda and Delissium are vying to transform Spanish supermarket shelves and to become the ones preferred by consumers who are beginning to understand the value of sustainability and local production. “Our brands represent a double advantage: quality that is comparable to European high mountain apples and a product that has the values of social and economic sustainability incorporated because it gives work to people from the country and on the environmental aspect, it represents less impact on the carbon footprint,” Argilés explains.
