PGI Poma de Girona’s take-off in recent years has not gone by unnoticed. The sector itself, both on a national and an international scale, see it as a model to follow
The current situation is the result of a close collaboration between the three companies that make up this Geographical Indication (Frutícola Empordà, Giropoma-Costa Brava and Girona Fruits) “This progress has been achieved with a complete technical and productive cooperation between us all and it is the weapon that allows us to act on a global market. The collaboration has had many more advantages than disadvantages,” according to Llorenç Frigola, Chairman of the PGI Poma de Girona.
Currently, fruit farming in Girona has the advantage of being developed in a suitable soil and climate, and it is modern and high-tech intensive. Moreover, its labour force is well trained both in agroecology and in sustainability, and these farmers have never hesitated to travel the world in search of the latest technologies or varieties. An example of this is the important project initiated years ago with the famous New Zealand Hort Research Institute and sponsored by Fruit Futur to develop new varieties that are better adapted to climate change. “The truth is, in recent years, we have carried out a significant innovation process using fruiting wall production systems, which bring us greater productivity. Over the next few years, the development leverage will come with variety innovation.”
The three centres that operate under the umbrella of this PGI, are very modern, highly capitalised and boast the latest technologies for preparation and chilling. They are prepared to supply produce 12 months of the year and their know-how is focused on the markets, providing the quality demanded.
It is a long time since these Catalan companies made sustainability the axis of their development, using the guidelines of ‘sustainable intensification’ aimed at achieving greater production with the least use of possible inputs (water, fertilisers, transport, etc). Now, the challenge involves becoming even more sustainable and neutralising the carbon footprint in 2030 as planned by Europe. Accordingly, the proximity of the productions to the home market make this fruit a winning apple, at a time when society is demanding responsible, local consumption, with as little transporting as possible.