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Repeat purchases of melons and watermelons

Seminis is developing its varieties based on a fundamental premise: flavour, to encourage consumers to make repeat purchases

When developing its materials, Seminis takes into account the producers and marketers’ needs, but it gives priority to a key aspect: flavour. The internal quality is essential for the company, explains Miguel Sánchez, head of the Chain. Having a differentiated product on this point allows the consumer to repeat the act of purchase. An example of this is its latest development, Sugarlup, a Cantaloupe melon with a unique flavour that also ripens very early; it is easy to identify from the cutting point once it has become ripe and it has a high end percentage of commercial fruit, without forgetting its excellent post-harvest.

Another of the varieties that are framed in this flavour strategy is the yellow Chester, along with the Piel de Sapo SV6203MP and Fonseca. The Chester fruits have a high quality and a high level of Brix, even at early dates and they also have a significant yield. In SV6203MP and Fonseca their flavour and size stand out, particularly in the case of Fonseca, which is highly appreciated by brand-lovers.

And in the Galia segment, Seminis continues offering guaranteed success with the Cyroline range, where Verdasco is included for early cycle and Robredo for the middle cycle, both with an important resistance package; without forgetting SV5133MG, with a plant that is very adaptable to the three main production regions.

On the other hand, in the watermelon catalogue the stripy Romalinda stands out due to its high production and its size (4-5kg), which is in great demand on the export markets; Berta, suited to more distant destinations such as Russia due to its excellent shelf life and flavour; and Fenway, a reference point in black watermelons with a deep colour and a high Brix level.

Finally, at Seminis they point out the good commercial success of the disposable pollinator Polifun, which improves setting thanks to the fact that it is used for all the cycles and seedless types.

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