The Sevillian company will add a new citrus fruit to its extensive portfolio of club varieties: Leanri
The company from Andalusia has made a firm commitment to the club developments that stand out due to their flavour. From 2018 onwards, it will add to Nadorcott, Orri and M7 the first plantations of Leanri, a high quality mandarin, which is a mutation of the clementine by Murcott. In this context, José Rodríguez, manager of SAT Síntesis points out that “there are two types of agriculture: mass traditional farming with free varieties, where a discrete distinction can be made due to the calendar or renewed plantations, or a type of citrus fruit farming that works with varieties where the volumes are limited and you can ‘regulate’ the price a little.”
Regarding the current campaign, a season that has been characterised by a smaller volume than had initially been forecasted, Rodríguez explains that “the ripeness conditions of Navelina are adequate and they are expected to reach the middle of January in a correct way, when the Navel type oranges are incorporated.”
2015 was a year of restructuring and Primor Fruit stopped its marketing work to concentrate only on its production, along with the farmers who, prior to this, already provided the company with their fruit. At this point, SAT Síntesis was created, with its own target of growth, incorporating citrus fruit and the SAT obtained the qualification of a Fruit and Vegetable-Producer Organisation (OPFH).
The new SAT brings together the brands that historically belonged to Primor, therefore it maintains the exclusivity of the Primor brand, to which the Premium ‘Sweet X-perience’ brand was added, which is a selection of sweeter fruit. Although at present it only covers the stone fruit category, the target is to also apply it to citrus fruits. This very high quality fruit is presented in a carefully made, attractive packaging, which can be in flow-pack, cardboard or wooden boxes.
The company reaches volumes of 20,000 tonnes in citrus fruits and another 14,000 in stone fruit, and its main markets are Switzerland, Germany, Holland and the Nordic countries, although some forays have been made onto the Chinese market. “Saturation has become the commercial reality of Europe, where the only way to find new customers is by being cheaper and this is not exactly the best option.”
