Reyes Gutiérrez is expecting to increase its volumes during a year marked by greater competition and the ‘yellow vests’
Avocados have become the latest trend. Their properties, flavour and the culinary versatility that they offer have made them very attractive for end consumers, and an increasing amount of companies, both new and large consolidated marketing companies, are joining in with the production of this ‘green gold’. A situation that Reyes Gutiérrez qualifies as a “bubble effect”. The company, specialised in the tropical fruit sector, and with a track record of 25 years, sees this as an opportunity rather than a threat. “Excellence is the result of competition, so it is welcome,” states the manager, Juan Antonio Reyes.
Over half way through the avocado campaign, Reyes Gutiérrez makes a provisional assessment and hopes to close with a volume that is higher than 2017/18. “The prices are in the same vein and the quality is exceptional, as there is good-sized fruit thanks to the rain.” This is good news after some ‘exciting’ weeks due to the strike by the yellow vests in France. “It has been a disaster; we have had a myriad of problems because it was an incredibly stressful situation, the governments should take this type of case very much into consideration in order to take steps. Today, with social media, an entire country can be mobilised” and it doesn’t take long for collateral damages to appear.
Always looking to the future, the company from Malaga is tackling its presence at Fruit Logistica with good prospects. Its latest commercial launches, bags of baby avocados and tubs with one or two pieces of mini mango, are steaming ahead thanks to changing consumer needs. “Families buy these formats more and more in order to not waste avocados. As the pieces are smaller, it is easier to use the whole fruit once they have been cut open.”
In the short term, references will also be added to the new bio line that they are working on. “We have acquired some land with which we hope to supply our clients not only with ecological avocados and mangos, but with the entire range of conventional fruit, along with the so-called tropical and exotic fruits, all of them bio.”
Once again, this year the company is coming to Fruit Logistica with its own space (Hall 23, Stand E-01), where it will present its latest corporate video. A piece that will reflect its main values: innovation, quality and confidence. All of them allow the company to continue being one of the leading exponents of tropical fruit in Europe.
