The award was presented during a ceremony held in Singapore and recognises the reliability of the collaboration between SanLucar and Cold Storage.
Among the key factors considered for the award were the stability of the supply chain, consistent product quality, joint marketing initiatives, the added value of the SanLucar brand and the work carried out by the company’s teams in Singapore and other markets across the region.
Armin Rehberg, CEO of SanLucar, highlighted that the award represents recognition for the work developed together with partners and local teams, while reinforcing the company’s growth strategy in Asia.
Closer collaboration with Asian retail
The award ceremony took place during a business trip through Asia, where SanLucar held several strategic meetings with commercial partners.
In Singapore, the company met with the teams of Cold Storage, Giant and CS Fresh to define new areas of collaboration.
The discussions focused on the development of the product portfolio, the implementation of new in-store concepts and the identification of growth opportunities for the premium category within retail.
Malaysia, another key market
SanLucar also held meetings with retail business owners in Malaysia to analyse the development of the partnership and explore new opportunities in this market.
During the visit, both sides agreed on future meetings and new joint work streams aimed at continuing to expand the brand’s presence.
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Currently, SanLucar is present in Singapore, Malaysia, Hong Kong, China, Cambodia and other Asian markets, where it works with selected commercial partners.
Premium positioning gains ground in Asia
The company believes that its premium product offering and commercial concepts respond well to the expectations of Asian consumers.
According to Rehberg, the next steps will focus on continuing to develop the product portfolio, strengthening in-store presence and further enhancing the positioning of the premium category in the region.
SanLucar’s strategy in Asia is based on a combination of stable supply, quality, collaboration with retail partners and brand development, with the aim of continuing to expand its presence in markets where the company identifies new growth opportunities.
