Fyffes is launching a vibrant new “Brighten Up Your BBǪ” shopper campaign across 61 Globus stores in Germany from Monday, 8 June, putting pineapples at the heart of summer grilling season.
Running for four weeks, the in-store activation will feature eye-catching displays, social media support across Instagram and Facebook, and promotional activity through leaflets.
Shoppers will also be invited to take part in an online competition by scanning a ǪR code and answering a simple question for the chance to win one of 10 BBǪ grills.
“Whether grilled, stacked or skewered, pineapple brings sweetness, freshness and vibrant flavour to any BBǪ occasion,” says Elodie Bucciol, Global Shopper Marketing Manager at Fyffes. “We’re excited to showcase our juicy pineapples from Costa Rica, inspire shoppers with new ways to enjoy the taste of summer and create delicious moments to share and savour with friends and family all season long.”
Alongside the in-store roll-ups, shoppers will also be able to experiment with Fyffes pineapple recipes such as BBǪ burger with pineapple, caramelized cinnamon grilled pineapple and pineapple grilled in a honey curry sauce.
Fyffes also plans to roll out summer pineapple shopper campaigns in the UK and Ireland throughout June and July.
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Recent Fyffes consumer research shows that pineapples, once a dessert favourite, have grown in their appeal to become a daily delight. With its own pineapple farm in Costa Rica and a network of trusted supply partners, Fyffes delivers high-quality pineapples to consumers all year round.
