The fresh-cut category is undergoing a period of transformation, driven by consumers seeking much more than simply fresh products. Today, convenience, balanced nutrition, ingredient quality and versatility have become key purchasing factors. Against this backdrop, Mimaflor continues to place innovation at the heart of its strategy, developing products that respond to emerging market needs while delivering added value to both retailers and end consumers.
A fresh and healthy base
This vision has led to the launch of four new products, expanding the brand’s portfolio and strengthening its position within the category.
The first is the new Traditional Mixed Salad, which brings back the essence of a staple supermarket product by offering a selection of carefully chosen fresh vegetables distinguished by their naturalness, versatility and excellent value for money.
Designed for consumers looking for a fresh and healthy accompaniment to any meal, the recipe combines crisp romaine lettuce, carrot, sweetcorn and onion.
Ready-to-eat solutions
In addition, mimaflor is launching three new complete salads designed to meet the growing demand for convenient ready-to-eat meal solutions.
The Country-Style Complete Salad reinterprets one of the most traditional recipes, combining carefully selected fresh vegetables with potato, tuna and hard-boiled egg.
The American Complete Salad delivers an authentic American-style flavour experience, featuring Gouda-Cheddar cheese, bacon, roast chicken, sweetcorn and a honey and mustard dressing.
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Meanwhile, the Chickpea Complete Salad provides a balanced alternative in which legumes take centre stage alongside baby spinach, egg, goat’s cheese, walnuts and roasted red pepper, responding to growing consumer interest in high-protein, nutritionally rich recipes.
With these new additions, mimaflor translates changing consumer trends into retail-ready products that combine freshness, flavour, convenience and innovation.
The company continues to reinforce its commitment to developing solutions that make consumers’ everyday lives easier without compromising the quality and freshness that define its products.
