FRUIT AND VEGETABLE NEWS
Patatas Lázaro: The Third Industrial Revolution
Lázaro makes its biggest technological commitment by combining field expertise with the intelligence of the future
The strength of imports
Potato imports represent a cumulative volume that, when combined with production surpluses in Spain, creates an imbalance between supply and demand
Ibérica de Patatas adds a new storage facility
Alongside significant technological innovation, the Madrid-based company has acquired a new refrigerated space dedicated exclusively to potato storage
Fresh potato consumption falls by more than 4.5 kg over 10 years
Traditional products of the Mediterranean diet have been losing relevance in recent years, and fresh potatoes are no exception, with a steady decline in per capita consumption that has accelerated since the end of the pandemic
Patatas Beltrán: “we will build a brand at all costs”
A commitment to differentiation and strong branding has been a constant at Patatas Beltrán
Agrigenio™ Potato, BASF’s digital model for crop improvement
In a context of disease pressure, water scarcity and increasing market demands, technology is emerging as a key ally for growers
Amutio: “our crops are of high quality and ahead of schedule”
The plantations that Amutio maintains in the Campo de Cartagena are performing particularly well this season
Plant Nursery to take centre stage at Macfrut
Four events featuring leading global experts will spotlight a strategic segment of the production chain
“Fruit and vegetable consumption continues to decline”
Luis Pacheco, the well-known trader and media personality featured on various television and radio programmes, says that in the face of stagnant consumption, society is doing little or nothing to remedy the situation
“The sector must adapt to a new market reality”
The future of Mercamadrid is a concern for a significant share of the companies operating within the market as well as for all suppliers linked to the food hub
Mercamadrid reached 2 million tonnes in 2025
Mercamadrid achieved a record figure of 2 million tonnes of fruit and vegetable trade. Fruit Today spoke with the organisation’s communications department, which highlighted the importance of this wholesale market within the European context
“Our Golden apples only come from the northern hemisphere”
Fruit Today Magazine spoke with Ernesto Sánchez Jr., executive director of the company, about the evolution of the apple campaign and other categories handled by the Madrid-based firm