FRUIT AND VEGETABLE NEWS

Escandell: balancing winter strawberries with summer melons and watermelons
Aida Escandell, Sales Representative at Frutas Escandell, reviews a strawberry season marked by heavy rainfall, strong summer demand and changing buyer profiles

Diego Martínez expands its facilities to strengthen its commercial capacity
The Catalan company enters a new phase of growth with the expansion of its facilities and the addition of new product lines

Grupo LC: “The business model is changing”
Grupo LC’s Commercial Director, Lorenzo Carrasco, warns of a profound transformation in the fruit and vegetable distribution sector

Aresca Fruits: 10 years of achieving its goals
Miguel Areste, Managing Director and co-owner of Aresca Fruits alongside Simone Scanu, explains that “2026 is a year of celebration for us, as Aresca Fruits marks its tenth anniversary having achieved the goals we set ourselves.”

El Melonero drives growth in watermelon
Although its name and history are closely linked to melon, the Madrid-based company El Melonero is entering a new stage marked by strong growth in watermelon and the opening of a new facility in Aranjuez

UNICA Group adds fresh-cut watermelon to its portfolio
This season, the company is launching its first fresh-cut watermelon products, available in halves and quarters. Another recent addition is its new grated tomato

Mimaflor responds to evolving consumer trends
The company is driving the evolution of the fresh-cut category with solutions tailored to today’s market needs

Paturpat introduces new product lines
With the launch of sweet potato, the company is extending its expertise in potato-based products to a tuber that has gained significant popularity in recent years, both in households and the foodservice sector

Lázaro drives growth in fresh-cut with Calixta
In a market where convenience continues to gain ground, the company’s brand of ready-to-enjoy potatoes and sweet potatoes has become a key growth driver

Cooperativa La Palma: authentic flavour in formats for today’s consumer
Gazpachos, vegetable soups and creams, sauces and preserves, freeze-dried and dried convenience products, plant-based burgers and sports nutrition are all part of its portfolio

DiqueSí drives growth in the complete salad category
Vegetales Línea Verde showcases the innovation process behind its Street Food range

Packaging balances performance, sustainability and efficiency
The role of fruit and vegetable packaging is evolving in response to growing demand for ready-to-eat products






