In the stone fruit category, where innovation is usually sporadic, the Seville-based company Royal is breaking established norms this season with a series of launches set to transform the consumer experience. A disruptive proposal marked by the arrival of Royal Flat Gold® and the sophistication of the new Pluot® varieties, without overlooking the consolidation of the exclusive Royal Sanguine®.
The long-awaited debut of yellow flat Pavia-type fruit
The standout launch of the season is undoubtedly Royal Flat Gold®: a yellow-fleshed flat fruit of the Pavia type. In a market accustomed to traditional white flesh, Royal introduces this exclusive new variety, distinguished by its exceptional texture and flavour intensity reminiscent of traditional peaches, but in a flat, convenient format perceived by consumers as a genuine novelty.
This launch is the result of years of in-house varietal research aimed at creating a fruit capable of surprising consumers both visually and organoleptically. It was also a challenge in terms of handling and transport performance, without compromising the sensory qualities it delivers.
Its appeal goes beyond flavour alone: the flesh is juicy and firm while also melting in the mouth. It eliminates the fibrous texture found in other varieties and achieves a perfect balance between deep sweetness and the aromatic nuances of traditional peaches. Undoubtedly, a new benchmark for premium flat fruit.
“With Royal Flat Gold®, we are not just introducing a new variety; we are bringing desire into the stone fruit category. It is something consumers did not know they were waiting for: visually striking and with a flavour that recaptures the essence of authentic fruit,” Royal’s management team highlights.
Pluot®: textures that challenge the senses
Innovation reaches its peak with the evolution of the Pluot® category (a natural hybrid between plum and apricot). This year, Royal introduces two concepts that redefine stone fruit: healthy snacking and visual indulgence.
RELATED NEWS: Europe increases its stone fruit production
The jewel in the crown for earliness and format. An explosion of flavour in a mini format (30–40 mm) that captures the essence of high-Brix fruit while remaining crunchy, in a format that becomes addictive thanks to its convenience. Perfect to take anywhere and enjoy at any time.
Velvet Pluot®
Elegance turned into fruit, with a colour, texture and visual appearance that immediately captures consumer attention. Its distinctive velvety skin and absence of external acidity lead to a melting mouthfeel and sweetness that place it firmly in the most premium segment of the market. Stunning on the outside and delicious on the inside.
Royal Sanguine®: the success of its intense red flesh
After exceeding demand in previous seasons, Royal Sanguine® returns to the market with increased volumes and an extended calendar. This fruit, unique for its striking internal pigmentation, is also extra juicy. Its high concentration of natural antioxidants also aligns with the growing trend for fruit with high nutritional value.
Its success, however, is not based solely on visual appeal. Its balance between sweetness and acidity makes it exceptionally easy to eat, in line with Royal’s objective of providing fruit that tastes like the fruit of the past.
