Present in over 60 countries, a strict cultivation process and with years of research using natural methods, Zespri™ is working towards consumers all over the world being able to look after themselves and, at the same time, enjoy the delicious flavour of their kiwis.
Without any doubt, the greatest exponent that shows these attributes may be found in the company’s most exclusive variety: the Zespri™ SunGold™ kiwi. Its characteristic oval shape, smooth skin and golden, deliciously sweet flesh leave no one indifferent and have become the perfect breakfast for a multitude of households.
However, this fruit is not only delicious. The Zespri™ SunGold™ kiwi is rich in vitamin C. In fact, it provides 161 mg per 100 g. These figures indicate, therefore, that with a single piece of this fruit 100% of the daily requirements needed by our bodies of this vitamin are covered. Its effects? Less fatigue, a better state of mind and, of course, the support it gives to our immune system, which in this case goes hand in hand with the pure enjoyment of the best flavour on the market.
From the beginning of May, the Zespri™ SunGold™ kiwi is widely available for consumers to be able to revel in its flavour again, either in the traditional way, cutting it in half and eating it with a spoon, or as an ingredient for a wide range of dishes such as, for example, healthy, complete breakfast recipes to start the day with the nutrients that your body needs.
Aimed at the idea of nobody letting this opportunity for sweetening their day with their kiwis pass them by, Zespri™ is presenting and proposing an ambitious multi-channel media plan, many tasting actions at points of sale, both traditional and modern and a return to the actions on the wholesale market linked to its Zespri™ Fruiterers’ Club, seeking to continue working alongside these professionals, who are key ambassadors for the brand and always hand in hand with them.
