With an extensive professional career in the fruit and vegetable sector, Areste notes that “day-to-day activity at Mercabarna is an endless source of knowledge and professional development.”
He explains: “At Aresca Fruits, I have brought together all the knowledge and experience acquired throughout my career. I belong to the fifth generation of a family dedicated to the fruit and vegetable trade. We began as retailers, and the fourth generation later made the transition from retail to wholesale, relocating the company to Mercabarna.”
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Areste adds that the company’s strategic objective “is to continue along the path we have followed to date, consolidating the Costa BCN brand as a tool for differentiation and market positioning. We are an import-export company based at Mercabarna, which enables us to meet the full range of our customers’ requirements by combining the market’s resources with our own.”
