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Fruit Attraction, full of new developments

This year the trade fair has new exhibition spaces devoted to strengthening the horticulture sector’s value chain.

Fruit Attraction, organised by IFEMA and FEPEX, will open its doors from the 18th to the 20th of October, with a participation forecast of over 1,500 companies. A figure that means a 20% increase compared to the successful 2016 edition.

For the next edition, Fruit Attraction is inviting a larger number of purchase managers, importers and traders, from all the countries that have improved behaviour in recent years in their fresh imports from the European Union. Therefore, as a new development, it is incorporating the initiative “Guest Market Importer”, which this year will be Brazil and China.

In addition to this, at this edition new areas may be found: The Nuts Hub: for dried fruit and nuts. The Shuttle Programme: a new exhibition space in “ready2exhibit” format, with surface areas of 6m², to give visibility to new companies from the sector created over the past 2 years. A section that also includes a prize of 12,000 euros to the best project. Fresh’N’Star: a programme that includes the entire directory of participating companies, seminars and produce exhibition of the two stars of this edition: lettuce and pomegranate. Smart AGro: an exhibition area that intends to promote the digital transformation and technological innovation of all the links in the chain, as well as from the activity of the R&D+i centres in the horticultural sector. Likewise, and continuing along the lines of previous editions, the Trade Fair will promote the Organic Hub area devoted to companies with biological horticultural produce.

Alongside these, the traditional areas will be maintained: Innova Catwalk and Innova Forum, to present the latest developments in produce, varieties or brands that the exhibiting companies are offering for the first time on the horticultural market. Also, once again room will be made for the Fruit Fusion section, which will represent the gastronomic space.

Once again, the 200 technical seminars and activities will turn these three days into the knowledge centre for the sector, with a very broad programme characterised by the wide range of subjects, as well as by the high level of the participants and speakers.

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