Hortosabor is preparing its leap into the ‘bio’ segment

The company continues to grow and expects to start ‘eco’ production in the middle of the next campaign

Hortosabor, a company from the Salvi Group, established in 2001 with the idea of entering the vegetable business, a segment where the Italian company did not work but in which Giorgio Salvi believed strongly. Since then, the company located in El Ejido (Almeria), has made its niche, with an invoicing of up to 45 million euros in 2017 (of which 12 correspond to the marketing of fruit). Aron Bitri, the sales manager and partner in Hortosabor, along with Emilio Gerez, explained to Fruit Today that the growth has been gradual. “In 2012 we made an important investment with the purchase of farms and two years ago we acquired a warehouse in Las Norias.” The company is engaged in the production and marketing of fruit and vegetables, although the main part of its business corresponds to the region’s two main vegetables: peppers (9 million kilos) and cucumbers (6 million), with its own production 12 months of the year, as well as different types of tomatoes (8 million kilos), aubergines (around 5 million) and courgettes (2 millions). It also produces water fruit: watermelons and, to a lesser degree, melons. Most of its production is channelled to European supermarket chains. “With some of them set amounts and prices are negotiated for the entire season.”

Foray into the bio segment

Amongst Hortosabor’s next challenges is the production and marketing of ‘bio’ fruit and vegetables. “We are developing a project to start producing from next campaign onwards in Nijar, working alongside reliable producers.” The foray into this segment will allow the company to serve the growing demand for produce that is more environmentally-friendly.

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