Plátanos Ruiz’s differentiating factor lies in its 56 years of experience, knowledge and monitoring in banana ripening
After the investment made in modernising, updating and extending all the areas of the company – management, technology, cold storage, ripening rooms, stands…, José María Ruiz, the company’s manager, the second generation in the firm, with 35 years as a ripener, affirms that “the ripening factory has allowed us to have a personal and exclusive, á-la-carte service for each client since 2017, as it means we have a forecast of their specific requirements in volumes beforehand, as well as extending our ripening process to large distribution.”
Looking after bananas well
The executive upholds the importance of caring for the bananas after buying them. “The key lies in keeping the bananas at 15º, which is the temperature they need to continue ripening in the best conditions in order for the texture and flavour to be the ones wanted by consumers.”
This advice is included on the company’s website, on its social media, on its paper bag packaging… Regarding conservation, José María Ruiz points out that “bananas are a true unknown.”
Bananas are the fruit that is most sold 12 months of the year at the Central Fruit and Vegetable market of Mercabarna with a total of 138,093 tonnes in 2019, according to statistical information from the market itself.
88% of Spanish consumers prefer Canary Island bananas due to the intensity of their quality and flavour, according to data from a 2018 study by Kantar World Panel carried out for Asprocan (Asociación de Organizaciones de Productores de Plátanos de Canarias / Association of Canary Island Banana Producer Organisations).