Vegetales Línea Verde, a produce revolution

The company will present changes and important improvements regarding its brand, and new complementary ranges at the trade fair Fruit Attraction

Vegetales Línea Verde Navarra, a benchmark company in Spain in the packaged salads and vegetables and fresh, ready-to-eat produce sector, will present a revolution in the offer given by the manufacturer’s brand at Fruit Attraction this year. It is the greatest change since the company came onto the Spanish market in 2008, affecting the presentation of the produce and which will include a wider range, with proposals that complete the offer.

One of the new developments that can be advanced is the renewed packaging for its cooked vegetables. After the recent extension of the range, which now also includes artichoke hearts, salad and roast peppers, the growing sales prospects for this produce have lead the company to study an even more effective presentation of this, which gives even more value to the produce’s potential.

The other new developments may be discovered first hand in Madrid from the 5th to the 7th of October within the framework of Fruit Attraction, where the company will have a spacious stand (3F01), at the entrance to hall 3. The group’s management team will be present every day of the fair to present this new range that is at the forefront of the sector.

As with previous editions, for this seventh participation at the fair the company will have a show cooking by a professional chef on its stand, who will present original dishes using the different products, showing visitors the wide range of possibilities and recipes that each of the brand’s lines offers.

True to its “growing to grow” vision, Vegetales Línea Verde is repeating its efforts in innovation and flexibility when responding to the needs of the market and of its clients. The aim of the new range is to bring more consumers to the fresh-cut and pre-cooked ranges of convenience foods and to put new, practical consumption solutions at their disposal for all uses, which move towards a growth in the category.

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