The production system used for Zespri™ kiwis means that consumers place their trust in them, campaign after campaign.
The most irresistible flavour, along with high quality standards and their nutritional value are the qualities that have made Zespri™ kiwis into one of the most popular fruits around, and this means that, with Zespri™, looking after yourself is a pleasure.
This is mainly due to the Zespri™ System, a production method developed by the company that regulates each phase of the process, from the soil and the growing process, to their arrival at the distribution point, and this system guarantees that consumers know that the fruit they are buying is healthy, safe, grown sustainably, with top quality and with high nutritional standards.
Quality based on good practices
The Zespri™ System is based on a combination of good practices that allow kiwis with high quality standards to be offered to consumers. These components are translated into the Good Agricultural Practice (GAP) system that farmers must meet and that underpins all the plantation activities, from crop protection to care of the people and the environment.
The system’s keystone lies in the well-being of the workers
Another of the main components that defines the Zespri™ system is the Social Practices Risk Assessment process, which was started up to protect the health, safety, and well-being of the workers, always preserving their dignity and guaranteeing them fair treatment.
Both the Good Agricultural Practices and the Social Practices Risk Assessment are compulsory elements in the Zespri™ System and they are designed to guarantee that clients can depend on a top-quality product.
The secret of its success
Implanted at the end of the 1990s, the Zespri™ System became an essential element for the brand. Through this system, Zespri™ is presented as a reference in terms of quality, based on a combination of good practices, an excellent product, and a well-documented guarantee to provide confidence for consumers.