Fruit Attraction 2026 opens its 18th edition with the largest participation figures in its history. Organised by IFEMA MADRID and FEPEX, the trade fair runs from 6 to 8 October, bringing together 2,500 exhibiting companies from 78 countries, covering 162,000 square metres and expecting 121,000 professionals from more than 150 countries.
The official opening is led by Luis Planas, Spain’s Minister of Agriculture, Fisheries and Food, accompanied by a broad institutional representation from Spain’s autonomous regions and participating countries.
Among the regional representatives attending are Ramón Fernández-Pacheco Monterreal, Regional Minister of Agriculture, Fisheries, Water and Rural Development of Andalusia; Joaquín Buendía Gómez, Regional Minister of Water, Agriculture, Livestock and Fisheries of the Region of Murcia; Miguel Barrachina, Regional Minister of Agriculture, Water, Livestock and Fisheries of the Valencian Community; Narvay Quintero, Regional Minister of Agriculture, Livestock, Fisheries and Food Sovereignty of the Canary Islands; Aránzazu Simón Pérez, Regional Minister of Agriculture, Livestock and Food of Aragon; and Jose Mari Aierdi, Regional Minister of Rural Development and Environment of Navarre.
The institutional representation is also supported by ambassadors from several exhibiting countries, reinforcing the international dimension of an event that has become one of the world’s leading meeting points for the fresh produce business.
Innovation and knowledge take centre stage
Alongside its extensive exhibition offering, Fruit Attraction once again places innovation and knowledge among the key pillars of its value proposition.
In this context, The Innovation Hub showcases 45 products and business innovations from the sector. The area also hosts the Innovation Hub Awards, which recognise outstanding initiatives in the categories of Fresh Produce, F&V Industry, and Sustainability and Commitment Initiatives.
The professional programme is complemented by a wide range of conferences, presentations and technical sessions. These include Biotech Attraction, held as part of the Fruit Forum by Timac Agro, as well as the Biofruit Congress and various activities organised by exhibitors within the Fruit Next forums.
Gastronomy also takes centre stage
The gastronomic side of the sector is once again represented through Factoría Chef, which highlights the culinary versatility of fruit and vegetables through a programme of live cooking demonstrations.
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This year’s edition also introduces El Reto MasterChef, with a special programme on 7 and 8 October combining gastronomy, competition and content creation at the heart of the trade fair.
Best Stand Awards
Fruit Attraction also recognises the work of exhibitors through its Best Stand Awards, sponsored by WAH.
The awards highlight exhibition spaces that stand out for their creativity, design and commitment to sustainability across four categories: Most Original, Best Design, Most Sustainable and Public Favourite.
Ten exhibition halls at IFEMA MADRID
The 18th edition of Fruit Attraction takes place across Halls 3, 4, 5, 6, 7, 8, 9, 10, 12 and 14 at IFEMA MADRID, from 9:30 am to 7:00 pm, with closing at 4:00 pm on the final day.
With these figures, Fruit Attraction further strengthens its position as an international platform for business development, innovation and networking across the fresh produce value chain.
