Today, talking about seedless table grapes means talking about a sector that is becoming increasingly demanding, shaped by changing consumer habits, the opening of new markets and the need to deliver a consistent, safe product tailored to the preferences of every customer. Within this context, Moyca has established itself as a leading specialist in seedless table grapes, with a business model based on quality, planning, varietal innovation and the ability to compete in the world’s leading international markets.
With a history closely linked to the Region of Murcia, Moyca has built a business project that combines agronomic expertise, production specialisation and a clear international vocation. The company works with an extensive portfolio of nearly 50 seedless grape varieties, including white, red, black and specialty grapes, which are marketed on every continent.
Moyca’s evolution also reflects the transformation of the category itself. Seedless table grapes have gained a stronger presence on supermarket shelves thanks to their convenience, ease of consumption and ability to meet new eating habits. In response to this trend, the company has strengthened its offering, going beyond fruit production by adapting to changing consumer needs. One example is the development of new packaging formats, including its recently launched 150 g pack, allowing consumers to find exactly what they are looking for.
Technology, the company’s greatest ally
This constant drive for improvement is possible because, at Moyca, innovation is not seen as a standalone initiative but as a way of working that extends across every area of the business. The objective is to increase precision, improve traceability, reduce response times and ensure that every bunch of grapes meets the specifications required by each customer.
Moycatec is one of the clearest examples of this transformation. The system is a pioneering automated packing solution that has represented a major step forward in process automation within the industry. It has enhanced fruit selection, packing and handling operations, minimising errors while speeding up order preparation.
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This is not the only innovation introduced in recent years. The company has implemented a continuous improvement programme that has enabled technology to be incorporated throughout the business. For example, the Quality Department has integrated tools that capture and analyse real-time data during fruit sampling. Similar technology has also been deployed in the field, where an artificial intelligence system estimates crop size and gathers a wide range of information, helping to save both time and resources.
Based in Murcia and operating in the world’s leading international markets, Moyca represents a way of understanding the table grape business founded on specialisation, innovation and trust. Its development reflects the transformation of an increasingly competitive sector, where product quality remains essential, but where technology, planning and adaptability are the factors that truly make the difference.
