The sector’s main event expects the participation of 90,000 professionals and around 1,800 companies. Parameters that for both IFEMA Madrid and for FEPEX, organisers of the event, underscore the interest and backing by the fruit and vegetables sector to promote the trade fair as an essential instrument for the sector’s internationalisation, and a meeting point for all the professionals making up the supply chain.
Fruit Attraction is a success story for IFEMA Madrid and for the Spanish and international trade fair sector. A show that was born in 2009, at the start of a long, deep worldwide economic crisis and which, however, in just over a decade, became a global reference for the business in this sector, as well as one of Madrid and Spain’s most emblematic assets, corresponding to this industry’s producing and exporting strength.
Always looking at how to provide the best service for fruit and vegetable producers and the auxiliary sector, Fruit Attraction has become consolidated amongst the essential business events in its area. A few months ago, the thirteenth edition closed its doors; a very special event that confirmed the need and effectiveness of face-to-face relations.
Obviously, in 2021 we had to take stock; we had to be here and carry on pushing. “We are very grateful for the trust placed in us by the companies and industry as a whole this year; we could feel their enthusiasm to join and contribute to the great international instrument of our fruit and vegetable growing sector. In fact, the fair’s slogan this year is “Proud to be Fruit Attraction” which is what the companies that form part of the trade fair have transmitted to us,” indicates María José Sánchez, Manager of Fruit Attraction.
And now concentrating on 2022, Fruit Attraction will once again become this essential instrument for internationalisation of the sector and the meeting point for all the professionals making up the entire supply chain.
Innovation, quality and diversity will be Fruit Attraction’s main claims, being used by operators and retailers all over the world to take advantage to plan their campaigns at a key moment in time. The trade fair will once again be one of the main world hubs for marketing fresh fruit and vegetables.
