FRUIT AND VEGETABLE NEWS

The Italian Agency for Development Cooperation at Macfrut
The Italian Agency for Development Cooperation (AICS) is reinforcing its commitment to sustainable agriculture at Macfrut 2026 with a 300 sqm exhibition space in Rimini, where it will bring together delegations from ten countries and promote knowledge exchange through thematic panels and networking activities, with the institutional participation of the Ministry of Agriculture and Rural Development of Albania

USDA proposes new rules for California and imported kiwifruit
The United States Department of Agriculture (USDA) has proposed changes to the handling requirements for kiwifruit grown in California, as well as for imported product, aiming to modernise size and packaging standards and improve market efficiency

78% of consumers prioritise action against food waste
Despite improving habits, 23% of households still discard food and more than half admit forgetting products until they spoil

Kimitec appoints new CEO following DVC Partners acquisition
The company has announced the appointment of Pablo Montañés Abad as its new Chief Executive Officer.

Europe promotes avocados and mangoes to gain market share
Intertropic, with EU backing, launches a multi-country campaign to highlight the value of European origin

Australia and the European Union seal trade deal after nearly a decade
Australia and the European Union (EU) have concluded a free trade agreement after nearly a decade of negotiations, a deal that will eliminate tariffs and facilitate access for Australian exports to the European market, according to official sources

European agri-food sector faces a crisis potentially worse than 2021–2022
Supply disruptions through the Strait of Hormuz could drive sharp cost increases and accelerate the shift towards biological alternatives

IFEMA and Fiera Milano Brasil renew Fruit Attraction São Paulo until 2033
Following the success of its first editions, both organisers will continue co-hosting the leading trade fair for the fruit and vegetable sector in Brazil for another seven years

Fresh produce prices expected to rise as Middle East tensions disrupt supply chains
Ongoing geopolitical tensions in the Middle East are beginning to impact fresh produce markets, with industry sources warning of rising prices and growing supply challenges across Europe

Yuksel Seeds Joins the International Fresh Produce Association (IFPA)
Yuksel Seeds is proud to announce that it has officially become a member of the International Fresh Produce Association (IFPA) as of March 2026

Macfrut to showcase a dual testing field focused on horticulture and fruit growing innovation
Artificial intelligence in the field, next-generation agricultural machinery and technological solutions for more sustainable farming with reduced labour requirements will be among the key highlights of the dynamic areas at Macfrut, the international trade fair for the fruit and vegetable sector, taking place at the Rimini Expo Centre from Tuesday, April 21 to Thursday, April 23, 2026

Mastronardi launches SUNSET® Tomato Branch
Changing consumer behaviour, evolving retail dynamics and the need for greater production efficiency are increasingly shaping varietal development in the greenhouse sector. At Mastronardi Produce, recent innovations in tomatoes and specialty crops highlight how these factors are converging to redefine both breeding priorities and product design






