Keops Agro has established itself as a leader through its commitment to regenerative agriculture with the Epigen Healthy Bite model, which focuses on soil care and long-term sustainability. According to María del Mar del Águila, Commercial and Marketing Director of Keops Agro, this approach optimizes the use of resources such as water and nutrients, ensuring greater plant resilience to challenges like climate change or diseases.
“This model takes great care of the soil. When working this way, plants experience less stress and can yield more over time.” This strategy has allowed Keops Agro to significantly improve the quality and quantity of its production, achieving record figures in recent months. With premium products like the Karamel line, the company has recorded a 20% increase in sales compared to the previous year, even in a market marked by economic uncertainty.
The regenerative model has also proven effective against phytosanitary issues such as the rugose virus. “Thanks to the microbial biodiversity we promote, plants are less susceptible to diseases. While it doesn’t eliminate risk entirely, it reduces it significantly.”
Communicating the differences
The differentiation between organic and regenerative agriculture poses a communication challenge. While the former focuses on natural inputs, the latter aims to balance the ecosystem, offering fruits with unique qualities and benefits like carbon capture.
RELATED NEWS: Keops Agro, certified in Aenor-Epigen regenerative agriculture
Keops Agro stands out for its holistic approach to production, compared by Del Águila to “a decentralized Agroforestry system.” From generating organic matter to post-harvest processes, their system is designed to maximize efficiency and minimize environmental impact.
Interactive labeling
By 2025, regenerative agriculture under the Epigen Healthy Bite model followed by companies like Keops will have a greater presence on European supermarket shelves, thanks to a platform connecting producers and distributors. “It is essential that both the industry and consumers understand the advantages of this system. We are actively working to enhance this communication,” says Del Águila.
Through an interactive label, consumers will be able to learn about the environmental footprint of these products.
