This entire communication campaign is devoted to emphasising the fact that Envy apples are perfect for enjoying at anytime, anywhere. This is the reason behind the different promotions at open-air events (concerts, skiing competitions…). Furthermore, they do not want the nutritional input of this variety to pass by unnoticed, as it is a fruit that is rich in vitamins and with a high fibre content.
Envy is produced in the heart of La Rasa, Soria, in Nufri’s fields there, with over 800 hectares devoted to the cultivation of the different apple varieties the company works with (Golden, Gala, Fuji, Envy, Evelina, Livinda…).
In its important commitment to the promotion, once again, Envy apples will enter many families’ households through the television and the radio, with the re-launching of the commercial from November onwards.
Of course, today social media is very important in the communication of any product and for this reason Envy is very active, particularly on Instagram, Facebook, Twitter, Youtube and, for the first time in 2023, on TikTok.
Additionally, this year they will be collaborating with El Mundo Today, the daily online satirical newspaper.
The Route of Sorian Apples
A year ago, Envy already collaborated, alongside the Livinda variety, in an initiative that proposed a guided visit around La Rasa to discover the entire growing process of Sorian apples, along with a visit to the preparation centre, as well as carrying out a fruit tasting activity.
This initiative has also been transferred to social media, sharing information about the place, curiosities and even launching prize draws for invitations to enjoy this natural experience.
The great Envy snowfall
In 2022, the Christmas campaign consisted in a challenge to share, through Instagram, a story with the special filter of the campaign and an Envy apple. With this action they obtained a total of 10,474 interactions and over 16 million likes on Instagram.
This year it will consist of hanging a Reel on Instagram or a video on TikTok with the Envy filter that will simulate a snowfall of red apples. Additionally, the company will collaborate with influencers that will allow the action to become viral.
Open-air actions
Envy apples are travelling to Baqueira/Beret to ensure that winter sport-lovers will be able to enjoy memorable experiences. The company will also collaborate with Polar Sound, the music festival that takes place at the foot of the ski slopes on the 24th and 25th of March.
