Available exclusively at Asda until the end of October, Florette is the first produce SKU to launch as part of Asda’s 2026 Tickled Pink campaign, alongside 220 other household favourites. The limited-edition pink pack makeover brings instant colour and standout to the ‘sea of green’ in the salad aisle, giving a fresh look to a much-loved product that helped pioneer the prepared salads category in the 1990s.
Following its first year supporting the initiative in 2025, which raised £8,000 for charity, Florette has built on learnings from the campaign by giving its best-known Crispy salad a pink makeover rather than creating a standalone product. This approach aims to reach more shoppers and maximise awareness, while offering fresh, crunchy leaves that are washed and ready to eat for convenient, nutritious everyday lunches.
For every pack sold, 10% of the sale price will be donated directly to Breast Cancer Now and CoppaFeel!, shining a light on breast cancer awareness and helping support their important work. Florette’s influencer campaign has further supported the initiative, encouraging shoppers to get involved, pick up a pack and help spread the word.
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Polly Davies, Head of Category & Marketing at Florette, said: “We’re ‘tickled pink’ to be supporting such an important cause for the second year running! Our Crispy salad has been a Florette favourite for decades, so giving our pack an iconic pink makeover felt like the perfect way to add colour to the salad aisle while raising awareness of Breast Cancer Now and CoppaFeel!.
“We’re proud to use a product that helps people make fresh, healthy choices every day to support a cause that matters so much. We’re two weeks into the launch and confident we’ll hit out fundraising target for this year. We hope shoppers will join us in getting behind Tickled Pink, and we’d love to see more brands do the same. By working together and finding creative ways to support important causes, we can spread the word and make a real difference.”
