• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • en 
  • es 
Logo Revista Fruit Today

FruitToday

Revista Fruittoday

  • HOME
  • ABOUT US
    • ADVERTISING
  • LATEST NEWS
    • Fruits
    • Vegetables
    • Packaging and Machines
    • Potato
    • Various
  • MAGAZINES
  • SUBSCRIBE
  • CONTACT
  • PHOTO GALLERIES


APPLE
Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
Share on LinkedIn
Linkedin
Email this to someone
email

Ambrosia produces 24,000 tonnes

19 October, 2020

Ambrosia

The Piedmontese apple reaches 24,000 tonnes in this campaign and expects its greatest expansion over the next two years.

“This is a stage on which we are working to have a solid foundation that guarantees us sustained growth over the next years by way of the extension of the points of sale,” according to Marco Rivoira, an executive from the Italian Rivoira Group.

The arrival of the cold weather has allowed the current harvest to take a positive turn and the produce is gaining colour. All of this has happened after the first half of September when there was a certain concern about the high temperatures reached. But in the month of October, the season has stabilized and the sales programmes with the different European countries remain fluid, whilst continuing the shipments to Asia.

The Ambrosia bio segment continues growing and it will be available up to January, 2021.

At VIP, the other company that supports this apple, Fabio Zanesco, Sales and Marketing Manager of the company, indicates that “the good acceptance we have received confirms that consumers are looking for a sweet apple with a premium positioning, which can also give an extra flavour experience.”

The Ambrosia variety was born by chance in Canada and is characterised by its reddish colouring, along with warm touches of yellow on the outside and its unique texture and unmistakeable flavour differentiate it from the others.

Promotion as a strong point

After four years working in a B2B promotional context and once both wholesalers and retailers know about the real qualities of the product, the Rivoira Group will focus its sights on promotional actions aimed at the end consumers and to consolidating the brand.

Ambrosia continues its commitment to the digital world, with recipes, healthy living options and added value through social media and influencers. All of this in a promotional context full of prize-draws and give-aways for consumers.

In November it will take the leap to the world of television: a commercial with a fresh image, adapted in terms of branding.


FEATURED ARTICLES
Antonio Domene
Antonio Domene, Vice Chairman of the Kimitec Group

17 December, 2020

Covid-fatigue is taking its toll on citrus fruits

17 December, 2020

garcia ballester
“The expectations created by Leanri are promising”

17 December, 2020

Meris
“Interest in green kiwis is back”

17 December, 2020

berries
Labour and Brexit, decisive aspects

17 December, 2020

freson de palos
Sustainable Strawberries, the new line from Fresón de Palos

17 December, 2020

brócoli +brócoli
“Some operators have been fishing in troubled waters”

17 December, 2020

calabaza
Butternut squash is taking off strongly

17 December, 2020

melon autor
Melón de Autor presents its ‘Zero Residue Melon´

17 December, 2020

irta
Apples for climate change

17 December, 2020

Read more ARTICLES

LAS NOTICIAS A MI MANERA (semana 11 al 15 enero)

https://www.youtube.com/watch?v=LwvYQz-kvvs

READ LAST ISSUE

In this issue we highlight

Covid-fatigue is taking its toll on citrus fruits

Labour and Brexit, decisive aspects

PROFILE OF THE MONTH

Jesús Barranco, Alhóndiga la Unión

NUTRISCORE: ¿revulsivo o nuevo varapalo del lobby de los ultraprocesados?

https://youtu.be/XWMqeFS5EN0

Juan Pablo Carpintero te da una grata sorpresa con el kaki Persimon Bouquet

https://www.youtube.com/watch?v=WGy-XIoyJQ4

EDICIONES FRUIT TODAY S.L.
C/ Poeta Ricard Sanmartí, 14-15
46020 Valencia
Tels:
96 338 88 41 / 639 628 326 / 617 618 025

Aviso legal
Política de privacidad
Política de cookies

Copyright © 2021 · FRUIT TODAY

Copyright © 2021 · Fruittoday en Genesis Framework · WordPress · Log in

Utilizamos cookies para asegurar que damos la mejor experiencia al usuario en nuestro sitio web. Si continúa utilizando este sitio asumiremos que está de acuerdo.Estoy de acuerdoLeer más