The ecological brand from La Caña has incorporated avocados, California peppers and in the near future it will start to market mangos.
After several years without a stand, La Caña Group is returning to Fruit Logística with its own space under Extenda’s cover in Hall 18, stand B-02g, and it will do the same a week later at Biofach. At this important event, the company’s executives will have the chance to meet their regular clients and to move forward in new trade relations with other potential clients.
For the occasion, special emphasis will be made by the company on the latest developments that are being carried out, such as the redesign of its Bio Caña brand and the incorporation of new references to its ecological fruit and vegetable range, a segment where it is experiencing a considerable increase in demand. “This year we have included ecological avocados and we have also added California peppers, both in the eco line and in the conventional sector”, Beatriz García, head of Ecological sales at the La Caña Group advances.
The company has been marketing bio products since 2000 and it has an important consolidation in vegetables such as cucumbers and cherry tomatoes. In addition to this, in conventional crops it is not getting left behind and it is extending its references. The most recent ones, Sweet Palermo peppers and the vine tomatoes will also be marketed as new products during this campaign.
The international market makes up 80% of the sales by the company from Granada. Although the European Union is its main market, García emphasises that “the national market is also starting to grow in the ecological segment”. For this reason, the company is planning to include a new reference in its range of produce for 2017, mangos. To boost Spanish sales even more, the Ecological sales manager is targeting the hotel and catering channel and the Administration (through school dining rooms and hospitals). “These agents should be able to bring about a definitive recognition to encourage the consumption of ecological produce”.
