After two years virtually with no events, Campo de Lorca and its brand Cricket are back at Fruit Logística
The company returns to the Messe with great enthusiasm as, from the very beginning, it has been a devoted exporter. “We are tackling our presence at Fruit Logistica with enthusiasm and the desire to continue presenting our new image and acquired commitments to our clients. For us, this fair is strategic as it allows us contact with the European market, a highly relevant market for us, and that during the 3 days of the fair we will work to present and strengthen our new brand image, as well as the company’s updated values and our environmental and social plan of action, Green Manners,” Juan Marín, General Manager of Campo de Lorca, explains.
Commercially, they have many meetings planned since, after 2 years keeping contact only through video conferences and telephone calls, they consider “close contact to be essential, particularly in a year as tough as this one, marked by the end of the pandemic and the harsh, extensive negotiations to pass on to our clients the current concerns such as the lack of raw materials and the brutal increase in costs that we are assuming.” This fair provides a great opportunity for doing this on site with clients, allowing the company to strengthen and reaffirm aspects such as the quality, service and commitment that the brand guarantees and in turn, to communicate this “urgent need to pass on these incredibly large price differentials that the end of the Covid-19 pandemic and the Ukraine war have caused us. We want to create bridges of understanding that will ensure that both we and our clients can survive.”
New brand: CRICKET BIO
The BIO segment continues to be a very important reference within Campo de Lorca’s product portfolio. After two years of pandemic, demand for bio products continues to grow and Cricket continues increasing production of bio broccoli and cauliflower for the 2022/23 campaign, always in line with its clients’ needs. “Within the new communication strategy that is rediscovering our essence and our beginnings, we have opted for launching the brand Cricket Bio, which is also accompanied by new compostable formats with more information for consumers.”