This brand is being used to reaffirm their commitment to ecological produce, a key aspect on their roadmap. They will start the asparagus project shortly
Last summer Kettle Produce España (KPE) launched the brand Fresh Vivant, and at this edition of Fruit Logistica it will present its ecological version, Fresh Vivant BIO. Both are being very well received on the markets, therefore, without any doubt, they will be one of the company’s important attractions during the trade fair.
Diversification has become one of the key elements on its roadmap, with the imminent green asparagus project and the increase in ecological surface area and references as the main milestones. This is confirmed by the sales manager, Juan Manuel Ruiz. “The growth of our bio range is very significant, even higher than we expected in our growth plan, both in references and in plantation surface area, and this reflects well on the work carried out. We have a great demand for this produce, with an increasing interest from different countries in obtaining the quality and service offered by Kettle Produce España. We are about to start with asparagus, but at present the outlook and the expectations generated are very promising.”
Year after year, the company adds new references to its product range, with renewed formats and packaging, and this time the team will once again take advantage of its presence in Berlin to update and inform about these on its stand, located in Hall 18 B-07.
As always, Fruit Logistica is the ideal meeting point with clients, because it allows the start of the winter campaign to be analysed, along with finishing the profiles of the details for the summer. “There is no time to lose. We have a very busy agenda of meetings, not only with current clients, but also with new contacts that have shown interest in our produce and working methods.”