Girona Fruits strengthens its ‘export’ strategy

The international expansion of this Catalonian firm consolidates at a rate of 10% per year

Sources from the company’s management explain that recently three new countries have joined the export list, which now makes up around twenty countries. “However, the situation changes every year due to the political situation of some of them, particularly in the African countries on the Mediterranean coast. Other markets, such as Canada or some South American destinations, are more stable, and even the countries in the Gulf have become regular clients. In line with this, Fruit Logistica is an essential event and the ideal framework to strengthen our connections with these new markets,” Llorenç Frigola remarks.

Currently foreign sales represent 35% of the total production, with greater relevance on the Granny Smith varieties, the red varieties and the Galas.

Girona Fruits’ Granny Smith is known worldwide due to its long shelf life, quality, colour and flavour, the result of an important investment in production technification, netted plantations, a well-defined harvest and a specific shelf life.

The cooperative of Girona Fruits SCCL, producer of apples using the emblem PGI Poma de Girona, of which it has formed part since its creation, takes part with a volume of 28,000 tonnes of apples (within the 100,000 that are produced in Girona) divided up amongst 5 varieties and 12 sub-varieties. In total, 24 producers belonging to the organisation cultivate around 700 hectares of apples.

Consistent with the latest state of affairs, where productions with less water and carbon footprints are being demanded, the company from Catalonia is carrying out what the scientific world knows as ‘sustainable intensification’, that is to say, highly technified farming, with the same surface area, producing more, but reducing the environmental impact.

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