Kiwis are no longer exotic fruits, not easily found in the average shopping basket. Now you can see them regularly in households everywhere.
Eating fruit every day is a deep-rooted habit throughout the entire year amongst the Spanish population, which is opting for diversity, based on health and flavour criteria. Within this diversity, the total consolidation of the kiwi should be mentioned, which has gone from being considered an “exotic” fruit to one that is normally found in Spanish shopping baskets.
Why choose Zespri® kiwis?
Zespri® aims to have all its products accessible to consumers 365 days a year, whilst ensuring that they are the consumers’ favourite. To do this, farmers from both hemispheres follow the Zespri System closely, an environmentally integrated production system that regulates each phase of the process, starting with the growing, the management and the storage, and continuing on to the distribution and marketing. A process that turns the quality of their kiwis into their unmistakable sign of identity.
Additionally, consumers relate Zespri® to flavour, vitality, health…, characteristics that represent kiwis. The flavour, fully associated to the quality of this fruit, is another of the decisive factors for regular buying behaviour. Zespri® has managed to make the Zespri Green kiwi into the variety most frequently found in the shopping baskets and also, as a result of the innovation programme, Zespri® offers an exclusive variety that has more and more regular buyers who prefer a sweeter kiwi with a juicier texture: ZespriSunGold.
Lastly, it should not be forgotten that through its kiwis, Zespri® is contributing to consumers maintaining a healthy lifestyle, full of vitality, in which diet plays an essential role. Therefore, it is developing different events and research programmes on the subject of health to determine the benefits that eating Zespri kiwis bring to the organism.
If you would like to discover more about Zespri® kiwis, visit the web site www.zespri.es.