• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • en 
  • es 
Logo Revista Fruit Today

FruitToday

Revista Fruittoday

  • HOME
  • ABOUT US
    • ADVERTISING
  • LATEST NEWS
    • Fruits
    • Vegetables
    • Packaging and Machines
    • Potato
    • Various
  • MAGAZINES
  • SUBSCRIBE
  • CONTACT
  • PHOTO GALLERIES


ECOLOGICAL
Tweet about this on Twitter
Twitter
Share on Facebook
Facebook
Share on LinkedIn
Linkedin
Email this to someone
email

Melinda’s ‘bio’ shift

29 May, 2019

In 2023, along with La Trentina, it will reach a total production area of 680 h in ecological apples

In Italy alone, bio apples make up almost 5%, and in other Central European countries this goes up to 15%. For the past few years, Melinda has been getting down to work to adapt its strategy with a firm commitment to this segment. The company (integrated in the third-degree cooperative APOT to which La Trentina also belongs), currently has 80 hectares in production and 230 under conversion, and it foresees adding 200 more. At the same time, La Trentina has 70, it is in the process of converting another 50 and it will add 50 more in a few years’ time, meaning that, between both, they expect to have a total of 680 hectares of bio apples in 3-4 years, the general manager of Melinda, Paolo Gerevini, informed Fruit Today.

“We are going to continue backing our classic varieties (Gala, Fuji, Golden), along with others with resistances that are exclusive to us for marketing in Europe,” he explains. This is the case of WEB 6581 (pending a commercial name), which has great flavour and resistances to pathogens that allow it to be grown near towns, ensuring production with the highest health safety guarantees.

In line with Melinda’s sustainable philosophy, it is worth pointing out the expansion of its Underground Cells for storing apples, excavated at a depth of 300 metres underneath the Dolomites. This worldwide pioneering system allows an important 53% saving of energy compared to conventional cold storage rooms, along with water savings (10 Olympic swimming pools/year).

“We are going to carry out the fourth phase that will allow us to house 40,000 tonnes. Around 10% of the total in cold storage from Melinda will be carried out in these cells (both conventional and bio production).”

New developments

Melinda has recently launched three new top-range apples: one from the Gradisca variety, which is exclusive to the company; Morgana (Kizuri variety) and Sweetango. All of them are added to the company’s extensive range of quality products, which are becoming increasingly popular amongst consumers. In fact, Melinda recently received the award for Brand of the Year in Italy (an award that is granted by the whole agrifood sector.) “We are the brand that has grown most in visibility, followed by Chiquita”.


FEATURED ARTICLES
Antonio Domene
Antonio Domene, Vice Chairman of the Kimitec Group

17 December, 2020

Covid-fatigue is taking its toll on citrus fruits

17 December, 2020

garcia ballester
“The expectations created by Leanri are promising”

17 December, 2020

Meris
“Interest in green kiwis is back”

17 December, 2020

berries
Labour and Brexit, decisive aspects

17 December, 2020

freson de palos
Sustainable Strawberries, the new line from Fresón de Palos

17 December, 2020

brócoli +brócoli
“Some operators have been fishing in troubled waters”

17 December, 2020

calabaza
Butternut squash is taking off strongly

17 December, 2020

melon autor
Melón de Autor presents its ‘Zero Residue Melon´

17 December, 2020

irta
Apples for climate change

17 December, 2020

Read more ARTICLES

LAS NOTICIAS A MI MANERA (semana 18 al 22 enero)

https://www.youtube.com/watch?v=NPzeFs6L16k

READ LAST ISSUE

In this issue we highlight

Covid-fatigue is taking its toll on citrus fruits

Labour and Brexit, decisive aspects

PROFILE OF THE MONTH

Jesús Barranco, Alhóndiga la Unión

NUTRISCORE: ¿revulsivo o nuevo varapalo del lobby de los ultraprocesados?

https://youtu.be/XWMqeFS5EN0

Juan Pablo Carpintero te da una grata sorpresa con el kaki Persimon Bouquet

https://www.youtube.com/watch?v=WGy-XIoyJQ4

EDICIONES FRUIT TODAY S.L.
C/ Poeta Ricard Sanmartí, 14-15
46020 Valencia
Tels:
96 338 88 41 / 639 628 326 / 617 618 025

Aviso legal
Política de privacidad
Política de cookies

Copyright © 2021 · FRUIT TODAY

Copyright © 2021 · Fruittoday en Genesis Framework · WordPress · Log in

Utilizamos cookies para asegurar que damos la mejor experiencia al usuario en nuestro sitio web. Si continúa utilizando este sitio asumiremos que está de acuerdo.Estoy de acuerdoLeer más