VIP responds to this specific need by consolidating its position as a reference partner for the organic sector, capable of guaranteeing continuity in the supply of premium-quality apples even in the final stage of the commercial season.
Across the European landscape, VIP stands out as one of the few companies able to offer, in the middle of summer, an organic range with structural and organoleptic characteristics comparable to those of freshly harvested fruit. This qualitative stability represents a crucial added value for the organic sector, providing a concrete and reassuring response to retailers seeking consistent premium organic references before the arrival of the new harvest.
The secret of this origin lies in its microclimate and Alpine altitude
The remarkable quality stability and longevity of Val Venosta organic apples are no coincidence, but the direct result of their close connection with their place of origin. This natural heritage gives the fruit a particularly firm and crisp flesh, while also favouring the development of intense aromas.
The altitude and marked temperature differences between day and night allow the apples to ripen slowly, concentrating aromas, sugars and acidity in a balanced way. It is precisely this unique combination that enables Val Venosta organic apples to maintain not only excellent storage capacity over time, but also a high-level sensory experience.
Maintaining such high quality standards, even in the final stages of the season, requires strict control and deep technical knowledge of organic production. Agronomic management in the Venosta Valley follows rigorous protocols adapted to the rhythms of nature, making use of the natural defences provided by the mountain environment to minimise external interventions and guarantee maximum fruit purity.
“The high quality of our organic apples through to the summer months is not a matter of chance, but the result of the daily, coordinated work of many players across the supply chain. The family-based farming structure of the Venosta Valley presents significant challenges, as many different farms work together to achieve a consistently high level of quality. For this reason, open collaboration, clear quality standards and continuous exchange between growers, cooperatives and VIP are essential. This is the only way we can consistently guarantee product preservation and quality until the end of the season,” says Christian Gamper, Organic Quality Manager at VIP.
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Within the rich varietal offer of the Venosta Valley, consumers can also enjoy an attractive selection of organic apples during the summer months, including two particularly noteworthy examples: Natyra® and Cosmic Crisp®.
Cosmic Crisp® stands out for its exceptional juiciness, its long-lasting crisp texture and its perfect balance between sweetness and acidity. Natyra®, meanwhile, surprises with an intense and complex aromatic profile, characterised by exotic and tropical notes that make it unique within the organic apple segment.
“For many years, VIP has been recognised as a reliable supplier of high-quality organic apples all year round. During the summer months in particular, the excellent quality of the product and the wide range of available varieties are especially valued. Alongside traditional varieties such as Golden Delicious, Pinova, Bonita and Topaz, Cosmic Crisp® and Natyra® deserve special mention. These two varieties stand out for their exceptional flavour, juiciness and high storage capacity, making them the best alternative and the ideal complement to classic summer fruit,” adds Gerhard Eberhöfer, Organic Varieties Manager at VIP.
Val Venosta organic apples thus confirm their excellent organoleptic characteristics, proving that an Alpine, local and organic product can also play a leading role during the warmest months of the year. Their quality, origin and authenticity offer an intense and surprising taste experience, fully in line with the most appreciated summer fruit varieties.
