Sustainability is the key word for the cooperative’s stand, which is attending Fruit Attraction with new developments in line with the latest consumer demands
Fruit Attraction is opening its doors again to the onsite version of the trade fair, bringing the opportunity to strengthen client relations and intensify internationalisation. The last year and a half have been complicated and the fruit and vegetable trade fair is the best platform to relaunch actions that had been interrupted and postponed due to the pandemic.
Regarding new product developments, UNICA will display its updated catalogue, which has been renewed with tomato varieties from the Intense range, such as Red Noir, in addition to specialities such as Padron-type peppers and the medium or midi cucumbers (ideal for avoiding food waste). In a more emerging marketing phase, they will also present products such as citrus caviar or the Nippo tomato, flavours that will without any doubt, surprise consumers.
Over the three days of the trade fair, its exhibition space will promote the brands where UNICA works together with other companies, such as the snack cucumber MyCubies, the raw courgette Crü, or the Adora tomato.
The stand is going to be imbued with the sustainability philosophy that marks the nature of the cooperative, committed to environmentally-friendly practices. Proof of this are the cooperative’s new packaging solutions, minimising the use of plastic and looking for alternative, biodegradable materials, which are increasingly requested by clients.
The chairman of UNICA, José Martínez Portero, acknowledges that “it is a key moment to show all our support to a benchmark trade fair in the sector, which is opening its doors once again after the pandemic. We cannot miss this edition due to the commitment that we have acquired with our clients, who we are looking forward to meeting again. The trade fair is a great platform to show all the new developments that our farmers are growing and to reach agreements for commercial programmes.”