Vegetables by Bayer, now bio too


The company comes to Fruit Attraction with important innovations, such as a new image and line of certified organic seeds

Pavilion 7, Stand 7D14, is where you will find Seminis® at the 2021 Fruit Attraction event; in a stand devoted to Murcia, sharing space with the Bayer team. And it will do so with many novelties, based on three important pillars on which Bayer’s strategy is centred: Digitalisation, Innovation and Sustainability.

By means of the Plant Seeds division, they want to feature the new platform called “Vegetables by Bayer” and the company’s new image. With more than 20 crops and thousands of varieties, Seminis® and De Ruiter® provide avant-garde solutions for greenhouse and outdoor crops. Both brands have now been merged under the “Vegetables by Bayer” platform, with a new identity and an even greater commitment to providing value to producers, consumers and the planet. Visitors that come to the stand will get a first-hand look at a sample of their most important varieties and latest innovations. Products launched this year, such as the successful Arael, known as the “perfect pepper.” An easy-to-handle red California pepper with a complete package of resistances to oidium, L4, spotted, as well as high productivity and quality. Or the new melon from the Orange Candy line, which improves on the previous concept while maintaining its characteristic bright orange pulp, and now adding an important resistance package that makes it easier to handle and extends its shelf life. They will also feature the Dutch cucumber range called “Liga Super Root Non Stop”, which incorporates CGMMV resistance in all its products, reduces labour costs for the grower and maintains fruit quality standards throughout the year (dark green, ribbed and with hardly any bottleneck). They will show their “high-head” broccoli, which is prepared for the increasingly imminent mechanical harvesting of this crop; tomatoes; and De Ruiter® tomato rootstock, which “conquers” all types of soils thanks to its powerful root system and resistance package that improves its reaction to soil diseases, especially nematodes, favouring a healthy plant and facilitating its handling. Visitors will also be able to see their onions, with a special presence of the sweet segment, where Seminis is the leader thanks to Santa Lucía; or the latest innovations in cauliflower, such as orange-coloured Cheddar, or varieties from the Curdivex line, such as Marmorex, with a white colour that stays bright all the way to the consumer’s home.

Releasing a new value in organic

There is no doubt that consumer demand is growing in the case of certified organic produce, including fruit and vegetables. With their new line of certified organic seeds, they reinforce their commitment to clients and partners, helping them to develop their businesses. In the words of Ane William, a global authority on protected crops: “This launch supports the consumer’s choice, making our best disease-resistance varieties available to producers and helping their businesses to grow.”

Visit us on October 6, at 12 noon, in Hall 7, Stand 7D14, to find out more about the launch of this certified organic seed in 2022 and its new brand image, along with Protasio Rodríguez, director of Bayer Crop Science for the Mediterranean Area; Patricio Corona, director of Sales Operations in the South of Europe for “Vegetables by Bayer,” and Mónica Merusi, director of Marketing in the South of Europe for “Vegetables by Bayer.” Follow us on Twitter @SeminisIberia and WhatsApp.


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