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Watermelon ‘engraving’ is a trend

Navarro de Haro

Laser labelling is becoming increasingly important at Agrícola Navarro de Haro.

The war on plastic started by consumers from all over Europe has extended to more and more agro food products, and just as it should, it has also reached watermelons, produce which doesn’t need plastic per se, but usually does have the compulsory label containing the brand and traceability data. At Agrícola Navarro de Haro, they decided to join the trend of ‘engraving’ the product using a laser and get rid of the traditional label, a project that they have initiated in recent campaigns. This year they are going a step further with the acquisition of a new, more efficient laser, which will allow them to engrave more watermelons… faster.

This new investment is added to others developed over the past two campaigns to acquire new machinery to make its operations more up-to-date and flexible.

During this year, the company from Almeria continues along the same lines it has been following for some time now. “We have set out the goal of maintaining the volume from the previous year, 50 million kilos, and serving our customers with the top quality to which they are accustomed,” explains the manager, José Alonso Navarro. They have 700 hectares of crops to be able to do this.

25% of its total watermelon volume corresponds to mini-sized fruit, and a large part of the rest to ‘large’ calibres. “Due to our history, we believe that these will continue to be eaten in Spain, mostly because many watermelons that are split in half or quarters are sold and these large-sized fruits are used for this.”

In spite of the uncertainty generated by Covid-19, at Agrícola Navarro de Haro they are tackling the campaign “as every year, with enthusiasm and great expectations that it will be a good year, both for production and for marketing and sales, and hoping that the weather will accompany us.”

In addition to watermelon, their ‘star’ product, the company’s catalogue also offers tomatoes, iceberg lettuces, broccoli and aloe vera, the latter both sold in pots and in leaves for marketing fresh.


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