The company from Abarán markets around 15 million kilos of stone fruit between the middle of April and the end of September
The company’s manager, José Luis Sánchez, believes that “the year is slightly ahead compared to other seasons and with good qualities. Everything is pointing towards the fact that if the demand in Europe is continuous, the production is staggered and no stock is generated, the campaign will go well because the fruit is good quality.”
However, the most critical point involves the apricot, a fruit that during a normal campaign would represent almost 50% of all stone fruit for Blancasol. “This year this will not be the case because we have been affected by the last frosts. In any event, our offer covers the entire season and we have fruit ranging from the very earliest varieties to the latest ones and we are in a position to give good service.”
Volumes of nectarines and peaches are divided up 3 to 1, clearly at the expense of the latter. These figures are explained by the increase in flat peaches, which are being shown as the replacement for peaches. The volumes of marketed flat fruit have risen to 4 million kilos.
One of the company’s principles is the permanent renewal of its varieties.” Every year we change around 50 or 60 hectares. Today, it is unthinkable to keep the same variety for 15 years, as was done in the past.”
Blancasol’s expansion has taken place over the past five years, a period when its invoicing has gone from 8 million euros to 30. This business boom coincides with the important commitment made in the citrus category, and specifically, in clementines. “Citrus fruits always have been on the portfolio, but they were sold directly from the fields. With the extension of the central installations, we took a great step forward and started marketing important volumes.”
Today, the company from Murcia is a great specialist in late clementines and varieties with added value such as Tango and Nadorcott or Murcott, although oranges and lemons are still sold in the fields. A total of 25 million kilos citrus fruit is grown, of which 8 correspond to clementines packaged in Blanca’s central installations.
