The second year of sales of red-flesh apples for the European partners of the Ifored project starts with the yellow and orange varieties. The climate of summer 2021 summer had a great influence on their
With the first harvest of the Jaune and Orange varieties in the second half of September, the Kissabel® apple season is kicking off for the partners of the Ifored project in the Northern hemisphere. Switzerland,
Kissabel® Orange and Kissabel®
In the United Kingdom, Kissabel® Jaune and
“We have started to harvest Kissabel® Jaune and the colouring is exceptional. Even though the majority of our orchards are only two years old and therefore produce a relatively small quantity, we have land that we have been working for four years and expect a yield of 40 tonnes per hectare,” remarks Hannah Martin, Commercial Director at Worldwide Fruit. “We have planned specific marketing activities for Kissabel®, such as boxes containing various ingredients in order to create recipes with apples from this range. We will also sponsor the National Fruit Show where we will have a stand and will hand out samples to familiarise people with Kissabel® Jaune and Kissabel® Orange, which are flagship varieties for us”.
In France expectations are high for the new Kissabel® season. “We have started the harvest and, although the apples are smaller compared to the previous two seasons, they have developed a more intense colour and the production, in terms of quantity, is excellent, with a forecast of around 600 tonnes in total,” reports Marc Peyres,
“As for almost all producers, in our case too the climate has reduced the size of the apples this year, but has nonetheless given them an excellent taste and colour. We have shipped the first pallets of the season to our customers, who are looking forward to bringing them to wholesale markets and large-scale retailers,”
Kissabel® is the brand that identifies the different varieties of coloured-flesh apples – from pink to deep red – developed by the IFORED project, an international partnership