AgroFresh has successfully completed the first half of its AgroFresh Xperience 2026 programme, an initiative designed to bring technical knowledge, innovation and practical experience closer to professionals across the European fresh produce sector.
Between February and June, AgroFresh organised ten technical meetings, including in-person sessions and specialised webinars, in Germany, Spain, France and Morocco. The programme brought together growers, cooperatives, exporters, packing houses and sector specialists to share knowledge and analyse the trends shaping the future of postharvest management.
This year’s edition began in February during Fruit Logistica in Berlin, with a session focused on the global trends transforming the fresh produce supply chain. AgroFresh Xperience then continued across different markets and strategic crops, offering content adapted to the specific needs of each region.
In Spain, the programme included a session in Mérida focused on stone fruit, as well as specialised events in Girona and Lleida dedicated to apple production and Harvista™ solutions, organised together with distributors Agrosalvi and AgroMòdol. The cycle was completed with a meeting in Valencia dedicated to the citrus sector.
Tomatoes also played an important role in AgroFresh Xperience through two webinars aimed at the Moroccan market, where participants analysed the opportunities offered by SmartFresh™ to help maintain quality and extend the commercial shelf life of tomatoes intended for export.
In Germany, AgroFresh held a technical session in Grafschaft focused on the apple sector, while France hosted two meetings in Avignon and Saumur, centred on apple and pear crops and the role of Harvista™ in optimising harvest timing and preserving fruit quality.
Technical exchange meetings
The programme also included additional technical exchange and sector update sessions, helping to broaden the reach of AgroFresh Xperience and strengthen dialogue with different players across the fresh produce value chain.
“AgroFresh Xperience was created with the aim of establishing meeting spaces where professionals from the sector can share knowledge, experiences and best practices. The participation recorded during the first half of the year shows the industry’s interest in accessing valuable technical information and learning about innovative solutions that help improve quality, reduce losses and respond to market demands,” said Cécile Canivet, Marketing Director.
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Through this initiative, AgroFresh reaffirms its commitment to innovation and knowledge transfer, bringing growers and operators closer to tools that help maintain the quality of fruit and vegetables from harvest through to the consumer.
Following the success of these ten meetings held during the first half of the year, AgroFresh will continue to promote new editions of AgroFresh Xperience to support the sector in addressing the challenges and opportunities that will shape the future of production and postharvest management.
