Ambrosia apples are back in supermarkets and greengrocers with a new communication campaign ‘Always divine’.
In order to satisfy the palate and requirements of new consumers and to increase the scope of this exquisite, irresistible apple variety in Spain, Ambrosia has created for 2019/2020 a campaign dedicated to its ends consumers that shows us an important lesson: time is fleeting and we must make the most of every second. With the motto ‘Always divine’, Ambrosia has decided to look after its consumers with a campaign centred on prize draws and gifts to reward loyalty and confidence in their product. Therefore, participants will be able to opt for prizes such as a Thermomix, a smartwatch or an Amazon gift voucher for € 100.
Very juicy on the inside and at the same time crunchy, with a mild flavour due to its low acidity content, Ambrosia has become a true benchmark. A variety that is recognised and backed by two leading companies in the sector, Rivoira and V.I.P Val Venosta, that work each year to offer an extraordinary service in their production and distribution.
This variety that was created by chance in Canada is holding a larger space on the markets every year and in the homes of an increasing number of Spaniards. The growing concern about food and health care are leading to an increase in the demand for high-quality gourmet fruit.
Marketing of Ambrosia will start in October. Over six months a year, consumers will be able to enjoy the most highly valued apples on the market. This variety is chosen for its high quality and exceptional flavour. Its reddish tones, with warm touches of yellow make it easy to distinguish, but its unique texture and unmistakable flavour differentiate it from all the rest.