Macfrut 2026: record figures and a global focus

Revista Fruit Today

14/04/2026

The 43rd edition of the Italian trade fair will feature 1,400 exhibitors, 800 international buyers and the Caribbean as its geographic focus

The global fruit and vegetable supply chain will gather at the Rimini Expo Centre from 21 to 23 April for the 43rd edition of Macfrut, under the slogan “Make it Juicy”.

According to Patrizio Neri, the new president of Cesena Fiera and Macfrut, the event “is much more than a trade fair. It is a global strategic platform where Italian horticulture does business, where the sector evolves from being just a product into a system, and where global trends are transformed into concrete opportunities.”

International projection and growing figures

In Italy, the fruit and vegetable sector represents around one third of the country’s agricultural production, reaching an estimated value of €19 billion and record exports of €7 billion in 2025 (+11.3% compared to 2024), while the entire value chain generates close to €60 billion.

The fair will bring together more than 800 high-level international buyers from across the globe, with particular attention to major European importers. The geographic focus of this edition is on the Caribbean, a region with exports exceeding $30 billion.

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Ten Italian regions will take part, with Sicily as the partner region. The programme will include thematic exhibitions on sector trends coordinated by a panel of experts, around 100 events—including high-level congresses on current topics in collaboration with Macfrut’s Scientific and Technical Committee—two demonstration fields covering 2,500 square metres showcasing the latest innovations in fruit and vegetables, and a start-up area featuring 25 innovative projects from around the world.

‘Mango and Avocado Explosion’

Mango and avocado are the star products of this edition, taking centre stage in the event “Mango and Avocado Explosion”, which will bring together the entire global value chain—from production to marketing—with operators from Brazil, Colombia, Egypt, India, Peru, Kenya and the Dominican Republic, within a market valued at more than $80 billion.