Caparrós Nature’s new image

The company is extending its tomato line and Pre-prepared Range

With 35 years of experience in the sector behind it (the firm will celebrate its anniversary next year), Caparrós Nature is celebrating its maturity with a change of ‘look’, up-dating its corporate image on all levels, from the logo to the packaging. With good reason, innovation, along with quality, has always been one of the company’s identifying traits and foundations.

“We are looking for a logical evolution and not a radical change,” sources from the company explain. Therefore, the new logo will reflect this view of knowing how to get ahead of the changes that occur on the market and the surrounding trends, opting for a more sustainable and cleaner image, but without leaving the brand’s history and past behind.

The new logo opts for sustainability, in line with the company’s commitment to social, economic and environmental sustainability. It also attempts to transmit feelings and ideas such as passion, nature, quality and purity.

Fruit Attraction is the perfect setting to present its ‘restyling’ and the latest incorporations to its range. The most important one is LALOBA, a new variety of tomato created especially for spreading, characterised by its very fleshy fruit and excellent flavour quality. Alongside this top quality, flavourful varieties of Beefsteak tomatoes will be launched, bringing a clear differentiation and added to others that are already consolidated, such as the Lobello pear cherry tomato. With these incorporations, Caparrós Nature continues responding to consumer demands to re-discover the flavour and look for new tomato varieties.

Furthermore, its pre-prepared range is growing with the Sweet Palermo pepper Hummus, prepared using a recipe by the renowned chef from Almeria, Antonio Gázquez. Due to its launch, this year they will promote it by giving away 1,500 units. Don’t forget to visit their stand (9C05).

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