Development of the Regal’in™ brand

Peaches, nectarines and flat peaches are the fruits encompassed by this quality seal

For the sixth year in a row, REGAL’IN EUROPE is participating in Madrid’s Fruit Attraction event in order to become acquainted with all of its international clients. Although the brand is mainly sold in France, it also exports to Asia and Dubai, since the intrinsic preservation quality of its fruit enables it to reach these distant places intact.

The brand sells round peaches and nectarines and flat peaches under the concept of the Regal’in™ brand. It is currently available in different formats: 5kg bags of loose fruit, 1.9kg Smurf boxes and 600g flow packs, according to the client’s needs.

These fruits are characterised by a semi-sweet flavour, i.e. the perfect balance between sugar and acidity. They are also aromatic and crunchy, with a long shelf life that reduces losses.

Fruit-producing countries in the southern hemisphere feature off-season Regal’in™ production, since the brand is capable of supplying fruit all year round.

As proof of their top-quality taste, this year Regal’in™ flat peaches have once again been named the 2020 Flavour of the Year. The brand’s promotional initiatives include a consumer game that is featured on its Facebook page and in brochures distributed in shops, in order to dynamize the fruit section and promote the benefits of fruit among consumers.

Commercial development of flat nectarines

In addition to the integration of the Aragonese company Frutaria into the capital of Agro Selections Fruits and Regal’in Europe, 2019 was mainly marked by the launch of a new range of 12 varieties of flat white nectarines that cover the entire season. They reflect the characteristics of the Maillard company: semi-sweet flavour, aromatic and crunchy fruits, full closure and complete colouring.

In 2018, the Nectarine Blanche Plate association was created in France. Spain has followed suit, with four companies joining the association: Albice Fruits, Cincagroup, Frutaria and Haciendas Bio (organic production). The objective is to plant 900 hectares here by 2024, of which 150 will be set aside for organic cultivation.

 

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