Seminis and De Ruiter are offering innovative proposals, supported by their new family, Bayer Crop Science
This year, De Ruiter and Seminis are coming to Fruit Logistica alongside their new family, Bayer Crop Science. At this edition, its actions will be centred on showing the innovative nature of its seeds, the possibility of offering continuous supply all year long, and sustainability. In its space, located in Hall 1.2 Stand A14, visitors will be able to discover their extensive range of tomatoes, one of the most important crops for Seminis, with its latest incorporation, the round cherry tomato Zirconyta, without forgetting varieties such as Laujar, a vine tomato for short cycles that has been consolidated as a reference in Almeria, or the specialities in colour and great flavour Juanita, Delisher and Strabena.
For Murcia they will emphasise the broccoli floret Bellaverde and the broccolis Titanium and Shard, characterised by their flavour and post-harvest condition.
Outside Spain, they have three new concepts that stand out due to their innovative proposals. The first is Skytree, a floret type broccoli that gives another turn of the screw regarding consumption, as it is ideal for eating as an afternoon snack. Another new development is Whitex, a bright white cauliflower that improves the freshness and attraction of the varieties available in the segment. And SVMP3228, a mini piel de sapo melon that hits the spot regarding convenience, as it has the size sought by Northern European consumers and it also is clearly differentiated due to its flavour.
365 days + sustainability
European consumers are increasingly more interested in the availability of vegetables all year round and in the coherence of the product specifications. Therefore, geneticists from all over Europe have come together to develop options for all tastes: seeds that allow the same variety to be grown in different regions, depending on the season; the same variety in the same place, with or without artificial light; and different materials with characteristics that are virtually identical to obtain the same results regardless of the cultivation region. For this reason, they are focussing on tomatoes, broccoli and Galia melons, which include the same specifications and quality 12 months of the year.
Likewise, for many years now, both brands have been making great efforts to reduce waste, using plastic-free packaging and at times even completely dispensing with the packaging altogether.